From luxury designer handbag to inexpensive St Valentine’s gift for your lover with Aspinal of London heart-shaped key ring (=portachiavi a forma di cuore). Obvious colour but distinctive – red – and British brand.

Even if sold at £20, the fashion label Aspinal of London is indeed a luxury leather goods and accessories company that launched heart-shaped key rings like the one in the illustration that I own. A gift that I have attached to my bag!

I have discovered the fifth best british luxury brand Aspinal of London at Selfridges two years ago when a purple mock crocrodile Italian calf leather diary attracted my attention like a magnet.  After spending an hour looking at the wonderful collections of handbags, my friend ended up buying a Barbarella black patent leather wallet. Simply divine!

Browse Aspinal of London heart-shaped key rings from the new collection (see the new version of the red one with golden hardware) and give away your favourite to your lover!

Happy St Valentine’s Day!